The unique HEYMAN approach, the holding organisation of RUBY CULTURE. Heyman does everything that makes teams work!

Our mantra is to put intelligence into the simplification of usable tools—tools that are scientifically developed or market-proven, yet easy to use and highly effective. We imagine a world where everybody can work according to their own strengths and talents. That’s our vision and our mission.

Having said that, we always keep an eye on reality, focusing on the implementation of tools to empower you and your staff. To ensure sustained success, we tailor psychometric tests, management trainings, and business coaching. We help identify key areas of strength and opportunity to support the development of successful managers.

Aspects of a successful manager:

There’s no doubt—a successful manager is multifaceted. At Heyman, we focus on helping leaders develop the diverse skills they need to thrive in today’s dynamic work environment.

Discover your strength areas: The Incredible 4

At Heyman, we help managers discover their dominant strength and provide insights into the underlying criteria that shape these assessments. The key is to recognise your strengths, develop them, and build your success on what you’re naturally good at.

Equally essential is teamwork. As a manager, it’s your responsibility to place the right people in the right roles. We don’t operate with “right” or “wrong” evaluations—instead, we assess whether and where a candidate fits in. The test results will reveal what suits you best as a manager and highlight areas that may need support from a complementary team member. The focus is always on potential, but it’s also crucial to remember that even a dominant strength, when overused, can become a weakness.

The 36 competencies we assess will help measure the Incredible 4 strength areas:

  • INSPIRE: The Innovator thinks outside the box, bringing fresh ideas and possibly new directions to the business. They lead by belief and speak from heart to heart, using their assertiveness and passion to motivate and delight others.
  • CARE: The Coach understands people deeply by listening and showing empathy. They respect and support individuals, ensuring the right people are in the right places. They nurture both individuals and teams, fostering growth and collaboration.
  • DRIVE: The Director is highly result-driven, seeing problems as challenges to overcome. They combine different elements to deliver outstanding outcomes, leading by example and always willing to go the extra mile to ensure success.
  • LEARN: The Scientist loves learning and delves into matters with precision. Known for their well-thought-out solutions, they communicate from mind to mind, offering analytical insights and structured, methodical planning.

Each of these strength areas brings value to a team, and success comes from understanding and balancing them. Recognising your strengths and integrating them with those of your team is the foundation of sustainable leadership and success.